Another account of the fall in sales in 2017

Having a $ 72,000 drop in sales is no laughing matter and it takes courage to admit it. As The Beat continues to watch retailers recount their struggles in 2017, we find ourselves in San Francisco. Mission: Comics and Art paints a scary picture through two blog posts.

First, in a post decorated with an image of a dumpster fire, the scene is set: After sales gains every year the store has been in existence, sales of enamel pins are on the rise. , but virtually every other category is down, for a net sales of $ 72,000 less than in 2016. That’s a reduction of 17%.

Then, after listening to the Challengers podcast on their own drop in sales, another breakdown of the losses was released:

  • For Unique Issues, Marvel was down $ 12,000, Image was down $ 10,000, DC was down $ 2.5,000, and Dark Horse was down $ 1,000.
  • For graphic novels / tpbs, the trio of DC, Image and Marvel was down $ 10,000 each and Dark Horse was down $ 3,000.

Common themes

Each store will have a slightly different audience with slightly different buying habits, but some common themes seem to emerge.

  • Some stores are seeing notable success with enamel pins. It won’t replace Marvel’s single issue sales, but everyone seems very happy to get a win where they can get it.
  • Everyone agrees that single issue sales of Marvel are in the tank.
  • There are consistent comments that Image was not successful in 2017, although the number of drops varies a bit from store to store. Mission has probably the most drastic problem for Image.
  • Compared to its market share, DC’s sales totals aren’t really affected… HOWEVER, everyone has also been pretty consistent that it’s a combination of Metal / Doomsday Clock / Batman this keeps DC afloat as many Rebirth titles have cooled down a bit.

We continue to hear stories about stores with sizable revenue drops. This won’t be the case for ALL stores, but the picture is troubling and next month’s ComicsPRO reunion should be an interesting one. It looks like a good chunk of the retail community is done trying to paint a happy face in the market and will want some solid answers and plans from the publishers.

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Daniel K. Denny