Digital Brands GameSpot, Metacritic, TV Guide, Cord Cutters News and Comic Vine Acquired by Fandom – Deadline
Fandom has acquired a portfolio of digital brands, including GameSpot, Metacritic, TV Guide, GameFAQs, Giant Bomb, Cord Cutters News and Comic Vine, from Red Ventures.
Collectively, the properties reach 46 million monthly active users. Fandom described them as very complementary to the company’s 300 million MAUs, 250,000 Wiki communities, and 40 million content pages.
Financial terms of the deal were not disclosed.
Founded in 2004 by Jimmy Wales and Wikipedia’s Angela Beesley Starling, Fandom controls vast amounts of data about consumer preferences for movies, television, video games, and other aspects of pop culture. Information from this large population of engaged fans is mined for FanDNA, Fandom’s proprietary data platform. In recent years, the company has acquired ScreenJunkies, Curse Media, and Fanatical, bolstering its presence in the pop culture, gaming, and e-commerce industries.
In announcing the deal with Red Ventures, Fandom said it will strengthen the company’s position in many areas of the global digital universe, including benchmark, community, trending, ratings, reviews, news and commerce. It will also help with Fandom’s affiliate and commerce efforts, the company said, and increase revenue for Fanatical, its game commerce business.
“We are thrilled to add these powerful and authoritative brands to the Fandom platform, which will expand our business capabilities and deliver immersive content to our partners, advertisers and fans. The trusted information, reviews and content that they provide will make us a one-stop-shop for fans throughout their entertainment and gaming journey,” said Fandom CEO Perkins Miller. “In addition to creating exceptional experiences for fans, these platforms s ‘will add to our FanDNA data offering, giving us sentiment and intent signals that will help improve the consumer experience and make our commerce and advertising activities more impactful.”
Christina Miller, Chief Strategy Officer at Red Ventures, said the transaction represented “the start of a new chapter for Red Ventures and Fandom, and we couldn’t be more excited about what lies ahead.”