“The key factor that distinguished stores that performed well in 2020 from stores that were more likely to struggle was whether a store had cultivated a dedicated audience, because stores with truly dedicated customers that they know well, these Customers have stayed with these retailers, and if anything, their spending has gone up, ”Gearino said.
Mays Landing Comic Shop Survives Pandemic Downturn to Open Second Somers Point Location | Local news
One of those dedicated clients is Matt Piskun of Egg Harbor Township. He shops at Level Up about twice a month and said he plans to transfer his sweater – his regular comic book subscriptions account – to the Somers Point store because he works in town.
“Level Up does a great job of creating an inclusive atmosphere for a fan base that responds to such a sentiment,” Piskun said. “I am happy that my support of their business has paid off to some extent. “
Plans for the No.2 store began to filter through before the pandemic, in 2019, shortly after the mall was purchased by New York-based Namdar Realty Group. Brixmor, which rents space at Ocean Heights Plaza in Somers Point, has asked Level Up owners to relocate, open a second location, set up a pop-up store, or some other opportunity.
Fine said the new location will allow for the expansion of their pinball room, table games and events / activities, especially as pandemic restrictions are lifted. It also increases their reach on shore, as Somers Point is only a short bridge ride to resorts such as Ocean City and Longport. Another bonus is that Somers Point will get a target in the near future.